Why Short-Term Sales Are Killing Ecommerce Brands | Chris Brewer

In this episode, I sit down with Chris Brewer, co-founder of OMG Commerce, to break down what’s really happening in ecommerce right now. We talk about the explosion of TikTok Shops, Amazon, and influencer-driven sales and why so many brands are confusing fast transactions with real brand building. Chris shares why viral sales don’t always translate to long-term success, how chasing shiny marketing objects can kill longevity, and what it actually takes to build a brand that people search for, trust, and stay loyal to. We also dive into the agency versus in-house debate, how to properly vet marketing partners, and why treating agencies like true partners changes everything. This episode is a wake-up call for entrepreneurs who want to stop playing the short game and start building something that lasts. About Chris: Chris Brewer is the co-founder of OMG Commerce , a premier performance marketing agency that works with high seven-figure to nine-figure ecommerce brands. Over the past 15 years, Chris and his team have been invited to speak at Google multiple times and have also presented at Microsoft , placing OMG Commerce in the top one to two percent of agencies worldwide. Chris specializes in ecommerce growth strategy, YouTube and Google Ads, brand longevity, and omni-channel marketing. In addition to agency work, Chris also advises founders and executive teams across industries on leadership, process, and scaling through his consulting work with The Brewer Group , applying the same principles whether a company sells consumer products or operates in traditional industries like oil and gas. Connect with Chris: https://www.linkedin.com/in/momarketer/   About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur who built his wealth through real estate, completing nearly 3,000 deals across wholesaling, fix and flips, and long-term rentals. With over 18 years of experience, Justin has generated seven figures in active income and accumulated a diverse real estate portfolio that includes apartment buildings, single-family homes, and commercial assets. His longevity comes from his ability to adapt to changing markets, raise private capital, and build powerful lead-generation systems. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.