EP 23: AI in Marketing Strategies

In this episode, we sit down with Joya Scarlata , Director of Digital Marketing at Interra Information Technologies (InterraIT), where she has been leading transformative B2B marketing initiatives for nearly 12 years. Joya brings a unique perspective to AI in marketing, combining her background in International Relations with deep expertise in data-driven marketing strategies. What We Cover: ✨ Joya's AI awakening moment and how her perspective has evolved 📈 How AI is revolutionizing audience segmentation and content personalization 🛠️ Game-changing AI tools that are transforming daily marketing operations 📊 Measuring ROI in AI-enhanced campaigns with specific KPIs ⚖️ Navigating data ethics and content authenticity challenges 🚀 Joya's vision for the ultimate AI marketing agent About Our Guest: 🎯 Director of Digital Marketing at InterraIT with 12 years of B2B marketing leadership 🎤 TEDx Speaker and recognized among the "101 Women in AI Marketing" 🎧 Co-host of "The Marketer's Guide to the AI Galaxy" podcast 📊 Champion of accessible, ethical, and data-driven AI adoption in marketing 🌟 Passionate mentor for the next generation of marketers 🔗 Strategic storytelling expert specializing in AI-powered personalization