Number Fever: How Pepsi Nearly Went Pop (Classic)
2025-08-01 · 36 min · episode 30 · 9 entities
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Feed author/publisher: Pushkin Industries
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Feed category: Society & Culture
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Feed category: History
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Link in episode "Number Fever: How Pepsi Nearly Went Pop (Classic)": http://timharford.com/
Entities found in this episode
websites 4
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Feed category: History
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Link in episode "Number Fever: How Pepsi Nearly Went Pop (Classic)": http://timharford.com/
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Feed category: History
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Link in episode "Number Fever: How Pepsi Nearly Went Pop (Classic)": http://timharford.com/
concepts 3
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Feed category: Society & Culture
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Number Fever: How Pepsi Nearly Went Pop (Classic)
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Feed category: Society & Culture
persons 2
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Feed author/publisher: Pushkin Industries
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evidence rules-v5
Feed author/publisher: Pushkin Industries
Episode description as stored
Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy.
Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts - but it's usually the customers, not the businesses, who end up losing out.
For a full list of show notes see http://timharford.com/
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