Nike's not just doing it

In Nike’s earnings report this week, the brand said it may begin shrinking its operations and laying off workers. It’s been losing market share for a while now. We look at what went wrong in the last decade. Also in this episode: the government-funded EV discounts that still remain, the business of affiliate links, and a former business owner’s mini retirement during fatherhood. Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter. Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future. Read the stories in today’s episode: An unsettling economic picture Can Nike get its mojo back? A year after federal EV tax credits ended, a patchwork of state EV incentives remains Here, take my link! The rise of affiliate links How becoming a dad brought this outdoorsman full-circle