MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn
2018-02-05 · 15 min · 15 entities
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Link in episode "MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn": https://lm.fm/GgRPPHi
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Link in episode "MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn": https://lm.fm/GgRPPHi
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Link in episode "MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn": https://lm.fm/GgRPPHi
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MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn
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exclusive to $100 MBA listeners! Just use code 100MBA. Signup at www.subbly.co Hooked by Nir Eyal Watch the episodes on YouTube: https://lm.fm/GgRPPHi SUBSCRIBE
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0.69
evidence rules-v5
exclusive to $100 MBA listeners! Just use code 100MBA. Signup at www.subbly.co Hooked by Nir Eyal Watch the episodes on YouTube: https://lm.fm/GgRPPHi SUBSCRIBE
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Episode description as stored
As entrepreneurs, we spend a lot of time thinking about how to get customers. But are we doing enough to keep the ones we have?
Today on The $100 MBA Show, we’re talking churn: the rate at which your business loses customers over time. To help understand this complex metric, we’ve brought in another expert guest teacher: Stefan Pretty of Subbly.co. Pretty is an authority in the subscription services game, and specifically in the science of customer retention. When in comes to reducing churn, this is the guy to talk to.
Pretty outlines the reasons behind high churn rates, and the importance of tracking and analyzing this oft-neglected metric. He offers specific strategies to reduce churn at key stages in the marketing and sales funnel. He gives valuable advice on how to make your product more “sticky” and relevant over the long term. There’s a lot to learn in this episode!
You earned your customers — now keep them. Click Play!
Ready to try Subbly? Get 25% off for 3 months with a free 14 day trial, exclusive to $100 MBA listeners! Just use code 100MBA. Signup at www.subbly.co
Hooked by Nir Eyal
Watch the episodes on YouTube: https://lm.fm/GgRPPHi
SUBSCRIBE
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