The Marketing Genius Behind Nike: Greg Hoffman

2022-06-09 · 79 min · 14 entities

episode page audio

Asserted relationships

→ references Emotion Design Creative Leadership Lifetime product

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Link in episode "The Marketing Genius Behind Nike: Greg Hoffman": https://amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime
→ discusses Society & Culture concept

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→ discusses Business concept

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Feed category: Business
→ discusses Education concept

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→ hosted by DOAC company

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Feed author/publisher: DOAC
→ hosted by FlightStory company

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Feed author/publisher: FlightStory

Entities found in this episode

concepts 7

mentioned Society & Culture concept

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Feed category: Society & Culture
mentioned Business concept

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Feed category: Business
mentioned Education concept

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Feed category: Education
mentioned Greg Hoffman concept

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The Marketing Genius Behind Nike: Greg Hoffman
discusses Society & Culture concept

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evidence rules-v4
Feed category: Society & Culture
discusses Business concept

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evidence rules-v4
Feed category: Business
discusses Education concept

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evidence rules-v4
Feed category: Education

companys 4

mentioned DOAC company

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Feed author/publisher: DOAC
mentioned FlightStory company

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Feed author/publisher: FlightStory
hosted by DOAC company

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evidence rules-v4
Feed author/publisher: DOAC
hosted by FlightStory company

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Feed author/publisher: FlightStory

products 2

mentioned Emotion Design Creative Leadership Lifetime product

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evidence rules-v4
Link in episode "The Marketing Genius Behind Nike: Greg Hoffman": https://amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime
references Emotion Design Creative Leadership Lifetime product

0.77

evidence rules-v4
Link in episode "The Marketing Genius Behind Nike: Greg Hoffman": https://amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime

books 1

mentioned Emotion By Design book

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author of Emotion By Design

Episode description as stored

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices