Mike Cessario

2025-12-17 · 79 min · episode 153 · 8 entities

episode page audio

Asserted relationships

→ hosted by Rick Rubin person

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evidence rules-v4
Feed author/publisher: Rick Rubin
→ discusses Society & Culture concept

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evidence rules-v4
Feed category: Society & Culture
→ discusses Arts concept

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evidence rules-v4
Feed category: Arts
→ discusses Philosophy concept

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evidence rules-v4
Feed category: Philosophy

Entities found in this episode

concepts 6

mentioned Society & Culture concept

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evidence rules-v4
Feed category: Society & Culture
mentioned Arts concept

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evidence rules-v4
Feed category: Arts
mentioned Philosophy concept

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evidence rules-v4
Feed category: Philosophy
discusses Society & Culture concept

0.40

evidence rules-v4
Feed category: Society & Culture
discusses Arts concept

0.40

evidence rules-v4
Feed category: Arts
discusses Philosophy concept

0.40

evidence rules-v4
Feed category: Philosophy

persons 2

mentioned Rick Rubin person

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evidence rules-v4
Feed author/publisher: Rick Rubin
hosted by Rick Rubin person

0.55

evidence rules-v4
Feed author/publisher: Rick Rubin

Episode description as stored

Mike Cessario is the founder and CEO of Liquid Death, one of the fastest-growing non-alcoholic brands and healthy beverage platform built on comedy. An advertising veteran-turned-entrepreneur, he has grown Liquid Death into the #2 most-followed beverage brand on social media through viral, entertainment-first campaigns. Scaling across categories including mountain water, soda-flavored sparkling water, iced tea, and energy, the rare brand has been most recently valued at $1.4 billion under Cessario’s leadership. He has been named to TIME100 Next, and Liquid Death has earned accolades, including Fast Company’s Most Innovative Companies (#1 in advertising), Bain Insurgent Brands, and Ad Age’s America’s Hottest Brands. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter