World Model · podcast knowledge graph

No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)

2026-06-29 · 52 min · 32 entities

episode page audio

Asserted relationships

  • → appeared on How I AI podcast
    0.68
    evidence rules-v5
    No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)
  • → hosted by Claire Vo person
    0.55
    evidence rules-v5
    Feed author/publisher: Claire Vo
  • → discusses Technology company
    0.40
    evidence rules-v5
    Feed category: Technology
  • → references penname.co website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://penname.co/
  • → references wisprflow.ai website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://wisprflow.ai/
  • → references chatprd.ai website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://chatprd.ai/
  • → references clairevo.com website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://clairevo.com/
  • → references openclaw.ai website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://openclaw.ai/
  • → references CODE website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://claude.ai/code
  • → references gusto.com website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://gusto.com/
  • → references sdk.vercel.ai website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://sdk.vercel.ai/
  • → references Cofounder website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://gusto.com/cofounder
  • → references workers.cloudflare.com website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://workers.cloudflare.com/
  • → references getdx.com website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://getdx.com/
  • → references mindbodyonline.com website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://mindbodyonline.com/

Entities found in this episode

websites 24

  • mentioned penname.co website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://penname.co/
  • mentioned wisprflow.ai website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://wisprflow.ai/
  • mentioned chatprd.ai website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://chatprd.ai/
  • mentioned clairevo.com website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://clairevo.com/
  • mentioned openclaw.ai website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://openclaw.ai/
  • mentioned CODE website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://claude.ai/code
  • mentioned gusto.com website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://gusto.com/
  • mentioned sdk.vercel.ai website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://sdk.vercel.ai/
  • mentioned Cofounder website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://gusto.com/cofounder
  • mentioned workers.cloudflare.com website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://workers.cloudflare.com/
  • mentioned getdx.com website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://getdx.com/
  • mentioned mindbodyonline.com website
    0.45
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://mindbodyonline.com/
  • references penname.co website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://penname.co/
  • references wisprflow.ai website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://wisprflow.ai/
  • references chatprd.ai website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://chatprd.ai/
  • references clairevo.com website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://clairevo.com/
  • references openclaw.ai website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://openclaw.ai/
  • references CODE website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://claude.ai/code
  • references gusto.com website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://gusto.com/
  • references sdk.vercel.ai website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://sdk.vercel.ai/
  • references Cofounder website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://gusto.com/cofounder
  • references workers.cloudflare.com website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://workers.cloudflare.com/
  • references getdx.com website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://getdx.com/
  • references mindbodyonline.com website
    0.38
    evidence rules-v5
    Link in episode "No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)": https://mindbodyonline.com/

persons 3

  • mentioned Claude Code person
    0.72
    evidence rules-v5
    No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)
  • mentioned Claire Vo person
    0.70
    evidence rules-v5
    Feed author/publisher: Claire Vo
  • hosted by Claire Vo person
    0.55
    evidence rules-v5
    Feed author/publisher: Claire Vo

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v5
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v5
    Feed category: Technology

concepts 2

  • mentioned Eddie Kim (CTO concept
    0.42
    evidence rules-v5
    No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)
  • mentioned CTO concept
    0.35
    evidence rules-v5
    CTO

podcasts 1

  • appeared on How I AI podcast
    0.68
    evidence rules-v5
    No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)
Episode description as stored
Eddie Kim is the co-founder and CTO of the payroll and HR platform Gusto, which just crossed $1 billion in revenue and serves more than 500,000 small businesses. Recently he did something most CTOs don’t: he went back to writing code. With three other engineers and one designer, Eddie built Gusto Cofounder, a net-new AI product, from zero code to a tier-one launch in 10 weeks. He walks through how that team actually worked, why they threw out nearly every process, and how anyone can copy the approach. What you’ll learn: The trash-can method: how to write, review, and delete a full PR as a product decision instead of a planning doc The two-tool agent stack behind Gusto Cofounder The exact “perma-Zoom” setup that replaced standups, retros, and Slack threads for 10 weeks How a designer with no engineering background hit the 94th percentile for shipping code The eval-first workflow Eddie uses to fix real customer bugs with Claude Code How a non-technical leader can prototype an idea to win buy-in, then carry it all the way to production-quality code — Brought to you by: Magic Patterns —Prototypes that look like your product Jira Product Discovery —Prioritize with insights, build with confidence — In this episode, we cover: (00:00) Intro: five people, 10 weeks (02:38) The origins of Cofounder (08:32) Inside the 10-week build process (12:50) Building with no PMs (14:38) The “trash can” method (17:15) The stack architecture (19:10) Shipping to production from day one (22:03) How a designer became a top engineer (29:05) Demo: Cofounder over text and Slack (31:45) Demo: running a real payroll (36:26) Live coding with evals in Claude Code (39:39) Recap: prototype, small team, permission (43:17) Lightning round (48:44) Where to find Eddie and Cofounder — Tools referenced: • Gusto Cofounder (early access/waitlist): https://gusto.com/cofounder • Claude Code (Anthropic): https://claude.ai/code • Cloudflare Workers: https://workers.cloudflare.com/ • Vercel AI SDK: https://sdk.vercel.ai/ • DX (engineering analytics): https://getdx.com/ • Wispr Flow (voice-to-text): https://wisprflow.ai • OpenClaw: https://openclaw.ai/ — Other references: • Gusto (the main product, “Gusto Classic”): https://gusto.com • Mindbody (referenced as customer data source): https://www.mindbodyonline.com/ — Where to find Eddie Kim: LinkedIn: https://www.linkedin.com/in/edawerd/ — Where to find Claire Vo: ChatPRD: https://www.chatprd.ai/ Website: https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ X: https://x.com/clairevo — Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email jordan@penname.co.