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Inside the big business of the creator economy, with Ali Berman and Raina Penchansky

2026-07-06 · 68 min · 10 entities

episode page audio

Asserted relationships

  • → appeared on Decoder with Nilay Patel podcast
    0.68
    evidence rules-v4
    Inside the big business of the creator economy, with Ali Berman and Raina Penchansky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → hosted by Vox Media Podcast Network company
    0.40
    evidence rules-v4
    Feed author/publisher: Vox Media Podcast Network
  • → hosted by The Verge company
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    evidence rules-v4
    Feed author/publisher: The Verge

Entities found in this episode

companys 6

  • mentioned Vox Media Podcast Network company
    0.70
    evidence rules-v4
    Feed author/publisher: Vox Media Podcast Network
  • mentioned The Verge company
    0.70
    evidence rules-v4
    Feed author/publisher: The Verge
  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • hosted by Vox Media Podcast Network company
    0.40
    evidence rules-v4
    Feed author/publisher: Vox Media Podcast Network
  • hosted by The Verge company
    0.40
    evidence rules-v4
    Feed author/publisher: The Verge

concepts 2

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business

persons 1

  • 0.72
    evidence rules-v4
    Inside the big business of the creator economy, with Ali Berman and Raina Penchansky

podcasts 1

  • appeared on Decoder with Nilay Patel podcast
    0.68
    evidence rules-v4
    Inside the big business of the creator economy, with Ali Berman and Raina Penchansky
Episode description as stored
Today I’m talking with Ali Berman and Raina Penchansky, who run the Creators Division at United Talent Agency. UTA is an enormous talent agency, and Ali and Raina's creators division represents some of the biggest creators and influencers in the world. So I really wanted to know how Raina and Ali identify up-and-coming talent, how they work with that talent to build durable businesses, and what the machinations of being a top creator actually look like in practice. Read the full interview transcript on The Verge. Links: The power brokers behind the $250B influencer economy | Wall Street Journal The Influencer Cliff | Carmen Vicente (TikTok) UTA Unveils Upscale Office for Creators | The Hollywood Reporter YouTube Stars Breach Hollywood’s Most Gilded Gate | New York Times CAA, TPG form holding company to acquire creator-led businesses | Variety How creator talent agencies are evolving into multi-platform operators | Digiday Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt; this episode was edited by Xander Adams. Our editorial director is Kevin McShane. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices