How influencers are changing advertising with Digitas CEO Amy Lanzi

2024-10-17 · 61 min · 11 entities

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Asserted relationships

→ appeared on Decoder with Nilay Patel podcast

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How influencers are changing advertising with Digitas CEO Amy Lanzi
→ discusses Technology company

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Feed category: Technology
→ discusses Business concept

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Feed category: Business
→ hosted by Vox Media Podcast Network company

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Feed author/publisher: Vox Media Podcast Network
→ hosted by The Verge company

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Feed author/publisher: The Verge

Entities found in this episode

companys 6

mentioned Vox Media Podcast Network company

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Feed author/publisher: Vox Media Podcast Network
mentioned The Verge company

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Feed author/publisher: The Verge
mentioned Technology company

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Feed category: Technology
discusses Technology company

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Feed category: Technology
hosted by Vox Media Podcast Network company

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evidence rules-v4
Feed author/publisher: Vox Media Podcast Network
hosted by The Verge company

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Feed author/publisher: The Verge

concepts 3

mentioned Business concept

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Feed category: Business
discusses Business concept

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mentioned CEO concept

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CEO

persons 1

mentioned Digitas CEO Amy La person

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How influencers are changing advertising with Digitas CEO Amy Lanzi

podcasts 1

appeared on Decoder with Nilay Patel podcast

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evidence rules-v4
How influencers are changing advertising with Digitas CEO Amy Lanzi

Episode description as stored

Today’s episode is a little different: Digitas CEO Amy Lanzi and I recorded this conversation live on stage during advertising week in New York City at an event graciously hosted by Adweek. I've actually been dying to talk to Amy. Digitas is one of the most important agencies in the entire advertising business with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat. As you'd expect, she has a lot of thoughts about influencers, creators, AI, and everything that is going to change the advertising industry in the months and years to come. Links: Publicis Groupe acquires influencer-marketing giant Influential | Marketing Dive Epsilon has first Digital CDP to provide native omni-channel activation | Epsilon Stagwell is on the hunt for adtech as the ad company continues its acquisition spree | BI Emma Chamberlain Is the People’s Influencer | Allure Inside the World of Sephora Squad | Marketing Scoop Fanatics Launches Fanatics Live, a Next-Gen Live Commerce Platform | Fanatics There’s no AI without the cloud, says AWS CEO Adam Selipsky | The Verge A Google breakup is on the table, say DOJ lawyers | The Verge For Gen Z, TikTok Is the New Search Engine | The New York Times Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. This episode was edited by Xander Adams. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices