Why Spotify wants to look like TikTok, with co-president Gustav Söderström

2023-03-14 · 59 min · 10 entities

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→ references Napster concept

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Link in episode "Why Spotify wants to look like TikTok, with co-president Gustav Söderström": https://en.wikipedia.org/wiki/Napster
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→ hosted by Vox Media Podcast Network company

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→ hosted by The Verge company

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Feed author/publisher: The Verge

Entities found in this episode

companys 6

mentioned Vox Media Podcast Network company

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Feed author/publisher: Vox Media Podcast Network
mentioned The Verge company

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evidence rules-v4
Feed author/publisher: The Verge
mentioned Technology company

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Feed category: Technology
discusses Technology company

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Feed category: Technology
hosted by Vox Media Podcast Network company

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Feed author/publisher: Vox Media Podcast Network
hosted by The Verge company

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Feed author/publisher: The Verge

concepts 4

mentioned Napster concept

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evidence rules-v4
Link in episode "Why Spotify wants to look like TikTok, with co-president Gustav Söderström": https://en.wikipedia.org/wiki/Napster
references Napster concept

0.77

evidence rules-v4
Link in episode "Why Spotify wants to look like TikTok, with co-president Gustav Söderström": https://en.wikipedia.org/wiki/Napster
mentioned Business concept

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evidence rules-v4
Feed category: Business
discusses Business concept

0.40

evidence rules-v4
Feed category: Business

Episode description as stored

Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify’s recent redesign, which introduces a visual, TikTok-like feed for discovering new content on the app’s homepage. As his boss CEO Daniel Ek put it last week, it’s “the biggest change Spotify has undergone since we introduced mobile.” With the title of co-president and chief product and technology officer, Söderström is responsible for not only how Spotify looks and feels but also all the AI work happening behind the scenes to power its increasingly important recommendations. According to Söderström, it turns out that improving those recommendations is actually at the heart of the big redesign. “I think companies that don’t have an efficient user interface for a machine learning world are not going to be able to leverage machine learning,” he told Alex Heath on the newest episode of Decoder. Links: https://en.wikipedia.org/wiki/Napster Spotify is laying off 6 percent of its global workforce, CEO announces Spotify’s new design turns your music and podcasts into a TikTok feed Alex Heath's Tweet Functional versus Unit Organizations Two-Pizza Teams Transcript: https://www.theverge.com/e/23402123 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices