How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
2020-12-15 · 61 min · 11 entities
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How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
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Feed category: Technology
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Feed category: Business
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Feed author/publisher: Vox Media Podcast Network
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Feed author/publisher: The Verge
Entities found in this episode
companys 6
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Feed author/publisher: Vox Media Podcast Network
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Feed author/publisher: The Verge
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Feed category: Technology
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Feed category: Technology
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Feed author/publisher: Vox Media Podcast Network
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Feed author/publisher: The Verge
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CMO
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How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
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How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
Episode description as stored
Advertising is a huge part of the economy and something we all experience everyday through various mediums. In this episode, Nilay Patel talks with Cadillac CMO Melissa Grady about how advertising has been reinvented by technology — from data-driven insights to new social media platforms to the role of influencers in marketing. They also unpack how modern advertising works and where it's headed in the future.
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