Closing the Off-Site Media Attribution Gap with Oliver Leigh of Portal | Ask An Expert

2026-09-20 · 19 min · 11 entities

episode page audio

Asserted relationships

→ appeared on Omni Talk Retail podcast

0.68

evidence rules-v5
Closing the Off-Site Media Attribution Gap with Oliver Leigh of Portal | Ask An Expert
→ discusses Business company

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Feed category: Business
→ discusses Entrepreneurship website

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Feed category: Entrepreneurship
→ discusses Management website

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Feed category: Management
→ references Privacy podcast

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evidence rules-v5
Link in episode "Closing the Off-Site Media Attribution Gap with Oliver Leigh of Portal | Ask An Expert": https://podcorn.com/privacy

Entities found in this episode

websites 4

mentioned Entrepreneurship website

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evidence rules-v5
Feed category: Entrepreneurship
mentioned Management website

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evidence rules-v5
Feed category: Management
discusses Entrepreneurship website

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evidence rules-v5
Feed category: Entrepreneurship
discusses Management website

0.40

evidence rules-v5
Feed category: Management

podcasts 3

appeared on Omni Talk Retail podcast

0.68

evidence rules-v5
Closing the Off-Site Media Attribution Gap with Oliver Leigh of Portal | Ask An Expert
mentioned Privacy podcast

0.45

evidence rules-v5
Link in episode "Closing the Off-Site Media Attribution Gap with Oliver Leigh of Portal | Ask An Expert": https://podcorn.com/privacy
references Privacy podcast

0.38

evidence rules-v5
Link in episode "Closing the Off-Site Media Attribution Gap with Oliver Leigh of Portal | Ask An Expert": https://podcorn.com/privacy

companys 2

mentioned Business company

0.50

evidence rules-v5
Feed category: Business
discusses Business company

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evidence rules-v5
Feed category: Business

persons 1

mentioned Oliver Le person

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evidence rules-v5
Closing the Off-Site Media Attribution Gap with Oliver Leigh of Portal | Ask An Expert

concepts 1

mentioned Ask An Expert concept

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evidence rules-v5
Closing the Off-Site Media Attribution Gap with Oliver Leigh of Portal | Ask An Expert

Episode description as stored

The Fall retail conference season is officially underway, with NRF Paris having just wrapped and Groceryshop, Shoptalk Fall, NACS, and many others just weeks away. Omni Talk figured what better way to get ready for the upcoming season than to put together our primer of the must-see tech that has caught our attention this year. This episode features Portal’s section of our Fall Conference Season “Must-See” Tech Preview, where Oliver Leigh, CEO & Co-Founder of Portal, explores how CPG brands can gain greater visibility into what happens after shoppers click on off-site digital advertising. Brands investing in platforms like Meta, TikTok and Google often lose visibility once shoppers leave the ad and head to a third-party retailer. Oliver explains how Portal captures critical e-commerce funnel metrics such as bounce rates, add-to-cart activity and conversion performance, giving CPG brands a clearer picture of how their off-site media is translating into retail outcomes while maintaining privacy and compliance. Be sure to check out the rest of our podcasts this past week and the next few to catch exclusive content from some of the biggest retail conferences! We can’t think of a better way to get a bird's eye view into the tech shaping the retail of tomorrow, today! P.S. To explore more conversations from the Omni Talk Ask an Expert Series, head here . Music by hooksounds.com Sponsored Content This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy