Seiko, Swatch, and the Swiss Watch Industry (with Aled Maclean-Jones)
2026-02-16 · 61 min · episode 1037 · 18 entities
Asserted relationships
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Seiko, Swatch, and the Swiss Watch Industry (with Aled Maclean-Jones)
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Feed author/publisher: Russ Roberts
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Feed author/publisher: Library of Economics and Liberty
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concepts 12
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persons 5
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Seiko, Swatch, and the Swiss Watch Industry (with Aled Maclean-Jones)
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Feed author/publisher: Russ Roberts
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Feed author/publisher: Library of Economics and Liberty
podcasts 1
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Seiko, Swatch, and the Swiss Watch Industry (with Aled Maclean-Jones)
Episode description as stored
How did an industry survive a technology that should have made it obsolete? Aled Maclean-Jones explains to EconTalk's Russ Roberts how Japanese quartz watches nearly wiped out Swiss watchmaking with cheaper, more accurate alternatives--and how the Swiss redefined the value of a watch to recover market dominance. Maclean-Jones discusses the Japanese innovations that led to the Swiss industry's collapse; the brilliant decision by a pair of Swiss mavericks to change the narrative around mechanical watches; and the consolidation and standardization of Swiss watchmaking undertaken by Swatch founder Nicolas Hayek.