The Cheap Ad Inventory Everyone's Ignoring While They Fight Over TikTok

2026-09-22 · 39 min · episode 487 · 10 entities

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→ hosted by Steve Hutt | Shopify and eCommerce Expert company

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Entities found in this episode

companys 4

mentioned Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert
mentioned Business company

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Feed category: Business
discusses Business company

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hosted by Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

persons 2

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evidence rules-v5
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websites 2

mentioned Entrepreneurship website

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mentioned Marketing concept

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Episode description as stored

Shopify retargeting stuck on one channel? A 4-person brand hit 35x ROAS running ads across social, email, and display. In this episode, Lizzie Chapman, VP of Technology Partnerships and Channels at AdRoll, breaks down: Why cutting brand awareness spend can double your recovery time, and how it feeds your retargeting funnel How a $1,500 product with a long buying journey earned 44.5x ROAS on cart abandonment How to build first-party data from discount codes, newsletters, and purchases so prospecting keeps working as tracking tightens Whether you're doing $30K months or $30M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-487/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/