Why a Bootstrapped Product Guide Spends More on Bing Than Google (And Converts 3x Better)

2026-09-15 · 40 min · episode 486 · 10 entities

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Entities found in this episode

companys 4

mentioned Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert
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discusses Business company

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hosted by Steve Hutt | Shopify and eCommerce Expert company

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persons 2

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websites 2

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Episode description as stored

Shoppers often choose your product on a comparison site before reaching Amazon or Shopify, and most brands never see it. In this episode, Tigran Egoyan, Founder and Chief Growth Officer at BestChoice.guide, breaks down: Why Microsoft Ads converted two to three times better than Google for high intent desktop shoppers The dynamic landing page tactic that lifted conversion about 40%, and how Shopify catalogs can use it What earns a sponsored top three placement, and why 100 near perfect reviews can qualify a new brand Whether you're a new Amazon brand or a category bestseller, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-486/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/