Your Products Have Beautiful Names. AI Has No Idea What They Are.

2026-08-04 · 53 min · episode 480 · 10 entities

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→ hosted by Steve Hutt | Shopify and eCommerce Expert company

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Entities found in this episode

companys 4

mentioned Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert
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hosted by Steve Hutt | Shopify and eCommerce Expert company

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Episode description as stored

AI search drives just 1 to 5% of your traffic today, but it converts far better than the rest. Here's how Shopify brands get recommended. In this episode, Robert Langenback, President and COO at Eight Oh Two, breaks down: Why LLM traffic converts nearly as well as branded search, and why it's up 1,200% year over year The product page miss: naming products "the Emma" instead of calling a shirt a shirt Why collection pages, not product pages, capture buyers who have not picked a brand yet Whether you're doing $50K months or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-480/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/