Billions of Popup Views Later: What Actually Converts Anonymous Traffic

2026-07-14 · 42 min · episode 477 · 11 entities

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Entities found in this episode

companys 4

mentioned Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert
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Billions of Popup Views Later: What Actually Converts Anonymous Traffic
discusses Marketing concept

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Episode description as stored

Bigger discounts don't win. Shopify brands offering 10% off in email pop-ups see better revenue per visitor than those offering 15%. In this episode, Taras Talimonchuk, CMO at Claspo, breaks down what billions of pop-up views reveal: Why steeper discounts lift opt-ins but attract discount hunters who erode revenue per visitor The 3% opt-in ceiling most ESP-native pop-ups hit, and why anonymous traffic is the reason How agentic AI builds pop-up variants, runs the A/B tests, and optimizes conversion for you Whether you're doing $50K months or $5M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-477/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/