Copycats Are Stealing 20% of Your Revenue and AI Just Made It Worse

2026-07-07 · 39 min · episode 475 · 10 entities

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Episode description as stored

Counterfeiters can now clone your Shopify product, listing, and website in minutes using AI, and most brands never see the revenue leak coming. In this episode, Mario Simonyan, founding attorney at ESQgo, breaks down: Why unauthorized sellers and buy box hijackers start eating your revenue once you cross $5M and expand into retail How AI lets copycats rebuild your listing and site in minutes, then tank your Amazon reviews with their inferior product How enforceable IP moats raise your exit multiple when PE firms and aggregators judge the predictability of your revenue Whether you're nearing $5M or scaling past $20M, this conversation shows you how to protect the revenue you've already built. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-475/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/