Your Conversion Rate Is Lying to You: The 4 Numbers That Actually Predict Revenue

2026-06-11 · 50 min · episode 468 · 11 entities

episode page audio

Asserted relationships

→ works at Enavi company

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CEO of Enavi
→ discusses Business company

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Feed category: Business
→ discusses Entrepreneurship website

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Feed category: Entrepreneurship
→ discusses Marketing concept

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Feed category: Marketing
→ hosted by Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

Entities found in this episode

companys 6

mentioned Steve Hutt | Shopify and eCommerce Expert company

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evidence rules-v5
Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert
mentioned Enavi company

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CEO of Enavi
mentioned Business company

0.50

evidence rules-v5
Feed category: Business
works at Enavi company

0.50

evidence rules-v5
CEO of Enavi
discusses Business company

0.40

evidence rules-v5
Feed category: Business
hosted by Steve Hutt | Shopify and eCommerce Expert company

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evidence rules-v5
Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

concepts 3

mentioned Marketing concept

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evidence rules-v5
Feed category: Marketing
mentioned The 4 Numbers That Actually Predict Revenue concept

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evidence rules-v5
Your Conversion Rate Is Lying to You: The 4 Numbers That Actually Predict Revenue
discusses Marketing concept

0.40

evidence rules-v5
Feed category: Marketing

websites 2

mentioned Entrepreneurship website

0.50

evidence rules-v5
Feed category: Entrepreneurship
discusses Entrepreneurship website

0.40

evidence rules-v5
Feed category: Entrepreneurship

Episode description as stored

Your conversion rate is lying to you. If you're scaling a Shopify brand and treating CRO as a single number, this episode rebuilds how you diagnose what's actually broken on your site. In this episode, Anthony Morgan, founder and CEO of Enavi, breaks down: Why the "intra-site funnel" beats conversion rate, with target baselines at every step: landing to product view, add to cart, and checkout How Grubbly Farms lifted subscription take rate from 15% to 45% without raising churn The "besides price" survey trick that uncovers the real friction killing your add-to-cart rate Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-468/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify