What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)
2026-06-04 · 53 min · episode 466 · 15 entities
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→ appeared on eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection podcast0.68 · ×2
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What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)
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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert
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What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)
podcasts 1
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appeared on eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection podcast0.68 · ×2
evidence rules-v5
What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)
Episode description as stored
Great ROAS but no profit? If you're a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks.
In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down:
The "margin paper cuts" hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution margin
Why most brands chase efficiency when they should chase profit, and how that costs them growth
How brands unlock a 10-20% contribution margin lift in the first 60-90 days without spending more
Whether you're doing $500K years or $50M years, this conversation delivers strategies you can test this week.
📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-466/
Connect with us:
🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify