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Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)

2026-04-14 · 44 min · episode 455 · 10 entities

episode page audio

Asserted relationships

  • → works at Katana company
    0.50
    evidence rules-v5
    COO of Katana
  • → discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • → discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
  • → discusses Marketing concept
    0.40
    evidence rules-v5
    Feed category: Marketing
  • 0.40
    evidence rules-v5
    Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

Entities found in this episode

companys 6

  • 0.70
    evidence rules-v5
    Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert
  • mentioned Katana company
    0.62
    evidence rules-v5
    COO of Katana
  • mentioned Business company
    0.50
    evidence rules-v5
    Feed category: Business
  • works at Katana company
    0.50
    evidence rules-v5
    COO of Katana
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • 0.40
    evidence rules-v5
    Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

websites 2

  • mentioned Entrepreneurship website
    0.50
    evidence rules-v5
    Feed category: Entrepreneurship
  • discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship

concepts 2

  • mentioned Marketing concept
    0.50
    evidence rules-v5
    Feed category: Marketing
  • discusses Marketing concept
    0.40
    evidence rules-v5
    Feed category: Marketing
Episode description as stored
Shopify's free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don't have a replacement plan yet. In this episode, Riikka Söderlund, COO of Katana, breaks down: Why Shopify brands unknowingly sell at a loss—and how real-time COGS visibility fixes it How inventory accuracy now directly affects Google Shopping placement and AI product discovery How to connect Shopify, Amazon, B2B wholesale, and POS in one central system—without replacing your tech stack Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-455/