Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

2026-04-07 · 38 min · episode 454 · 12 entities

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Asserted relationships

→ works at Sunnyside company

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CEO of Sunnyside
→ discusses Business company

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Feed category: Business
→ discusses Entrepreneurship website

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Feed category: Entrepreneurship
→ discusses Marketing concept

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Feed category: Marketing
→ hosted by Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

Entities found in this episode

companys 6

mentioned Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert
mentioned Sunnyside company

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CEO of Sunnyside
mentioned Business company

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Feed category: Business
works at Sunnyside company

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CEO of Sunnyside
discusses Business company

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Feed category: Business
hosted by Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

concepts 4

mentioned Marketing concept

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Feed category: Marketing
mentioned How Profit-First Marketing Actually Works concept

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Your ROAS Is Lying to You: How Profit-First Marketing Actually Works
discusses Marketing concept

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Feed category: Marketing
mentioned ROAS concept

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ROAS

websites 2

mentioned Entrepreneurship website

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Feed category: Entrepreneurship
discusses Entrepreneurship website

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Feed category: Entrepreneurship

Episode description as stored

Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them. In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down: Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale The Profit360 framework that connects your P&L, creative strategy, and channel execution in one system How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-454/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify