World Model · podcast knowledge graph

Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)

2026-03-24 · 43 min · episode 452 · 11 entities

episode page audio

Asserted relationships

  • → founded Fueled company
    0.54
    evidence rules-v5
    founder of Fueled
  • → works at Fueled company
    0.50
    evidence rules-v5
    founder of Fueled
  • → discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • → discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
  • → discusses Marketing concept
    0.40
    evidence rules-v5
    Feed category: Marketing
  • 0.40
    evidence rules-v5
    Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

Entities found in this episode

companys 7

  • 0.70
    evidence rules-v5
    Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert
  • mentioned Fueled company
    0.68
    evidence rules-v5
    founder of Fueled
  • founded Fueled company
    0.54
    evidence rules-v5
    founder of Fueled
  • mentioned Business company
    0.50
    evidence rules-v5
    Feed category: Business
  • works at Fueled company
    0.50
    evidence rules-v5
    founder of Fueled
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • 0.40
    evidence rules-v5
    Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

websites 2

  • mentioned Entrepreneurship website
    0.50
    evidence rules-v5
    Feed category: Entrepreneurship
  • discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship

concepts 2

  • mentioned Marketing concept
    0.50
    evidence rules-v5
    Feed category: Marketing
  • discusses Marketing concept
    0.40
    evidence rules-v5
    Feed category: Marketing
Episode description as stored
Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can't agree on conversions, you're making spend decisions on broken data. In this episode, Sean Larkin, Chief Product Officer at OpenSend and founder of Fueled, breaks down: Why browser pixels are losing catastrophic signal—and how server-side tracking typically recovers 20–30% ROAS on Meta How a single app install can silently kill your ad signal for days without you ever knowing Why the Fueled + OpenSend identity graph is replacing enterprise CDPs for scaling Shopify brands Whether you're spending $5K or $500K a month on paid ads, this conversation will change how you think about the invisible data layer driving your campaigns. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-452/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify