Why Your 7X ROAS Isn't Showing Up in Your Bank Account

2026-03-17 · 44 min · episode 451 · 9 entities

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→ hosted by Steve Hutt | Shopify and eCommerce Expert company

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Entities found in this episode

companys 4

mentioned Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert
mentioned Business company

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discusses Business company

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Feed category: Business
hosted by Steve Hutt | Shopify and eCommerce Expert company

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Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

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mentioned Marketing concept

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ROAS

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Episode description as stored

Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem. In this episode, Ben Dyer, Head of Growth at Webtopia — managing $100M+ in ad spend for D2C brands — breaks down: Why ROAS is a vanity metric — and what contribution margin and CAC actually reveal about true business health How one haircare brand cut branded search waste, shifted to non-brand targeting, and drove 74% revenue growth The content-led Meta strategy (post-Andromeda) that lowers CPM and builds buyer personas that convert at scale Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-451/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify