#43: What Heated Rivalry Revealed About the Bookselling World
2026-04-23 · 42 min · 21 entities
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Hosted by: Morgann Book
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Link in episode "#43: What Heated Rivalry Revealed About the Bookselling World": https://youtube.com/c/MorgannBook
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Feed author/publisher: Bookish Media
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Link in episode "#43: What Heated Rivalry Revealed About the Bookselling World": https://tiktok.com/@offtheshelf.podcast?lang=en
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Link in episode "#43: What Heated Rivalry Revealed About the Bookselling World": https://youtube.com/@Off.TheShelfPodcast
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#43: What Heated Rivalry Revealed About the Bookselling World
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Link in episode "#43: What Heated Rivalry Revealed About the Bookselling World": https://tiktok.com/@offtheshelf.podcast?lang=en
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Feed author/publisher: Bookish Media
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Link in episode "#43: What Heated Rivalry Revealed About the Bookselling World": https://tiktok.com/@offtheshelf.podcast?lang=en
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Link in episode "#43: What Heated Rivalry Revealed About the Bookselling World": https://youtube.com/c/MorgannBook
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Link in episode "#43: What Heated Rivalry Revealed About the Bookselling World": https://tiktok.com/@morgannbook?lang=en
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Link in episode "#43: What Heated Rivalry Revealed About the Bookselling World": https://youtube.com/@Off.TheShelfPodcast
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Link in episode "#43: What Heated Rivalry Revealed About the Bookselling World": https://youtube.com/@Off.TheShelfPodcast
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Episode description as stored
This week on Off The Shelf, Morgann sits down with Indigo romance buyer Kaitlynd Carmichael to break down what actually makes a romance book blow up. From BookTok’s influence to spotting trends before they hit, Kaitlynd shares how books go from shelf to sold out. They also dive into the rise of dark romance, slow burns, and why emotional love stories might be the next big trend, plus favourite reads and what to pick up if you’re new to romance.
CHAPTERS:
0:00 - Introduction
1:00 - What Does a Romance Buyer at Indigo Do?
4:55 - Behind The Scenes at Indigo When A Book Gets Popular
9:40 - How Has Heated Rivalry Impacted Romance as a Whole?
12:30 - How Much Does BookTok Influence What Sells?
16:10 - How Has Romance Changed Over The Last 10 Years?
18:42 - Romance Trends
30:35 - Kaitlynd’s Top Books of 2025
36:00 - Indigo’s Book Boyfriend List
38:30 - Kaitlynd’s Writing Journey
40:25 - Most Exciting Upcoming Release
FOLLOW US:
Morgann Book
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Instagram: https://www.instagram.com/morgannbook/?hl=en
YouTube: https://www.youtube.com/c/MorgannBook
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Off The Shelf
Instagram: https://www.instagram.com/offtheshelf.podcast/
TikTok: https://www.tiktok.com/@offtheshelf.podcast?lang=en
YouTube: https://www.youtube.com/@Off.TheShelfPodcast
Hosted by: Morgann Book
Created by: Bookish Media, Morgann Book, and Thomas Johnston
Executive Producers: Morgann Book & Thomas Johnston
Produced by: Stefanie Macchiusi
Associate Post Producer and Editor: Ricki Biramontes
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