MWAA 2026 Ep 11: Joe Cherry & Steven Morris on Healthcare Perks for ISOs

In this episode of our Paycast Network series live from Chicago, Joe Cherry (Founder of Xectrus) and Steven Morris (MWAA Board Member) join us to discuss how offering healthcare perks to merchants completely disrupts traditional payment processing sales strategies. Joe shares his personal journey from growing up in Boston to building Xectrus, explaining how Xectrus 360 Healthcare provides 24/7 telehealth, prescription savings, and life insurance at zero cost to employees and under a dollar a day for business owners. He breaks down how this model slashed merchant attrition to 1.7% over 15 years, details Xectrus's exclusive partnership with MWAA to bring healthcare access to 1099 agents, and takes on our Sell the Duck challenge. In this episode, we cover: Joe Cherry's background and evolving Transact into Xectrus. Replacing rate-slashing margin wars with high-value employee benefits. Xectrus 360 Healthcare: 24/7 telehealth, $10,000 life insurance, and prescription savings. How Xectrus achieved a 1.7% merchant attrition rate over 15 years. Wholesale healthcare benefits for ISOs and 1099 sales agents. The exclusive partnership between MWAA and Xectrus. Joe Cherry takes on the Sell the Duck challenge. Sponsored by Cutter Curious about the true value of your payment processing residual portfolio? Whether you are looking to retire, reinvest in your business, or secure liquidity, Cutter purchases residual portfolios from agents and ISOs with no obligations, no new business requirements, and no lock in contracts. Find out what a full or partial residual sale could do for your business today: https://cutterfinancial.com/paycastnetwork/ If you are enjoying our MWAA coverage, follow the show on Spotify, leave us a rating, and share this episode with fellow payments professionals!