Why Most Merchant Processors are Hiding Their Real Fees

In this episode of the Paycast Network, host Chase sits down with industry innovator Zac Gottlieb , founder of Tampa Bay Pay , to pull back the curtain on the often-misunderstood world of payment processing. Zach shares his journey from operating as a solo producer in Richmond, Virginia, to organically building a dynamic sales team in St. Petersburg, Florida, detailing the operational shifts required to scale a business based on reputation rather than cold recruitment. From breaking down the complex mechanics of interchange rates and exposing the hidden costs of flat-rate pricing models , to dropping a hot take on why merchant processors should be held to the same rigorous professional standards as CPAs, lawyers, and bankers, this conversation offers an illuminating, no-nonsense look at how radical transparency and authentic relationships are rewriting the script for local business growth.