Zohran Mamdani’s Offline Campaign
2025-11-22 · 63 min · episode 212 · 9 entities
Asserted relationships
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evidence rules-v5
Feed category: Society & Culture
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Feed category: News
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Feed category: Technology
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Feed author/publisher: Audioboom
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Feed author/publisher: Crooked Media
Entities found in this episode
companys 6
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evidence rules-v5
Feed author/publisher: Audioboom
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Feed author/publisher: Crooked Media
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Feed author/publisher: Audioboom
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Feed author/publisher: Crooked Media
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Episode description as stored
There’s a lot of tired discourse about whether or not a Democratic Socialist like Zohran Mamdani could win in places that aren’t as blue as New York City. But what’s not getting enough attention is that Mamdani and his campaign somehow cracked the code for producing online content with offline results: getting people off the couch to connect with strangers face to face over a shared political goal. How’d they do it? Maya Handa, Zohran’s campaign manager, and Andrew Epstein, his communications director, sit down with Jon to talk about the decisions and content that built Mamdani’s campaign from scratch, what they learned along the way, and the lessons other candidates and campaigns can take from what they achieved.
For a closed-captioned version of this episode, click here . For a transcript of this episode, please email transcripts@crooked.com and include the name of the podcast.