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The Pet Entrepreneur: How To Make Millions From Your Canine Best Friend

2025-05-08 · 95 min · episode 22 · 11 entities

episode page audio

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  • → discusses Entrepreneurship website
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  • → hosted by A&D Media company
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Entities found in this episode

concepts 5

companys 4

  • mentioned A&D Media company
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    Feed author/publisher: A&D Media
  • mentioned Business company
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    Feed category: Business
  • discusses Business company
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    Feed category: Business
  • hosted by A&D Media company
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    Feed author/publisher: A&D Media

websites 2

  • mentioned Entrepreneurship website
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    Feed category: Entrepreneurship
  • discusses Entrepreneurship website
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    Feed category: Entrepreneurship
Episode description as stored
There are over 400 dog breeds in the world. So why is most pet food still made based on size? Entrepreneur Victor Mortreu, Co-Founder of Just Russel , asked that same question, and built one of the fastest-growing pet food companies in Europe in response. By using AI to create custom-tailored nutrition plans, Just Russel is helping pets live longer, healthier lives. The company is now doing over $30 million in annual revenue. Victor is a firm believer in failing and testing cheaply. He did that a few times until co-founding Just Russel. What changed? His mindset, his process, and his ability to spot a rising cultural shift: pets becoming the new children. Success is all about testing and keep trying. In this conversation with Alberto, Victor reveals: ​How to test and validate business ideas quickly, with minimal capital ​The advantages of scaling from a smaller market like Belgium ​What most founders get wrong about building trust with modern consumers ​The entrepreneurial lessons behind turning trends into businesses This is not just a story about pet food. It’s about timing, psychology, and building a product that actually matters. If you’re thinking about launching something new, or pivoting something old, this is the episode you’ll want to study. Hosted on Acast. See acast.com/privacy for more information.