TRIP CBD Co-Founder: How a Sports Injury Led to Europe’s Biggest CBD Brand
2025-03-13 · 87 min · episode 18 · 14 entities
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Link in episode "TRIP CBD Co-Founder: How a Sports Injury Led to Europe’s Biggest CBD Brand": https://30-and-thriving.com/bornbound-acast
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Link in episode "TRIP CBD Co-Founder: How a Sports Injury Led to Europe’s Biggest CBD Brand": https://30-and-thriving.com/bornbound-acast
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Link in episode "TRIP CBD Co-Founder: How a Sports Injury Led to Europe’s Biggest CBD Brand": https://30-and-thriving.com/bornbound-acast
Episode description as stored
In just 5 years, TRIP CBD went from an idea to being stocked in Whole Foods, Soho House, and over 35 countries worldwide, averaging a staggering 400% growth per year.
But their success story isn’t just luck, it’s a masterclass in turning challenges into opportunities.
When they launched, CBD advertising was banned across major platforms. Instead of giving up, they hacked their way to global success by:
Crafting a product so good word-of-mouth became their #1 marketing tool
Partnering with brands like Equinox & Soho House to make TRIP the go-to drink for wellness & coolness
The real benefits of CBD, separating facts from myths.
This episode is packed with hard-earned lessons on building a category-defining brand, breaking into elite retailers, and scaling a consumer product when the odds are stacked against you.
If you want to know how to build a global brand in a completely new industry, this is the episode you can’t afford to miss.
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As a Thriving Minds listener, we’ve secured an exclusive 30% discount for you!
Use code 30T at checkout and experience the difference of next-level sportswear.
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🔗 Shop now: https://30-and-thriving.com/bornbound-acast
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