World Model · podcast knowledge graph

Meta CMO: How Advertising Works Under the Hood

2025-09-29 · 63 min · episode 934 · 17 entities

episode page audio

Asserted relationships

  • → references A16z Podcast podcast
    0.77
    evidence rules-v4
    Link in episode "Meta CMO: How Advertising Works Under the Hood": https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711
  • → hosted by Andreessen Horowitz person
    0.55
    evidence rules-v4
    Feed author/publisher: Andreessen Horowitz
  • → discusses Science concept
    0.40
    evidence rules-v4
    Feed category: Science
  • → discusses Technology concept
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → hosted by a16z company
    0.40
    evidence rules-v4
    Feed author/publisher: a16z
  • → references @Alexorig website
    0.38
    evidence rules-v4
    Link in episode "Meta CMO: How Advertising Works Under the Hood": https://threads.com/@alexorig

Entities found in this episode

concepts 10

  • mentioned Science concept
    0.50
    evidence rules-v4
    Feed category: Science
  • mentioned Technology concept
    0.50
    evidence rules-v4
    Feed category: Technology
  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    Meta CMO: How Advertising Works Under the Hood
  • discusses Science concept
    0.40
    evidence rules-v4
    Feed category: Science
  • discusses Technology concept
    0.40
    evidence rules-v4
    Feed category: Technology
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • mentioned CMO concept
    0.35
    evidence rules-v4
    CMO

podcasts 2

  • mentioned A16z Podcast podcast
    0.90
    evidence rules-v4
    Link in episode "Meta CMO: How Advertising Works Under the Hood": https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711
  • references A16z Podcast podcast
    0.77
    evidence rules-v4
    Link in episode "Meta CMO: How Advertising Works Under the Hood": https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711

persons 2

  • mentioned Andreessen Horowitz person
    0.70
    evidence rules-v4
    Feed author/publisher: Andreessen Horowitz
  • hosted by Andreessen Horowitz person
    0.55
    evidence rules-v4
    Feed author/publisher: Andreessen Horowitz

websites 2

  • mentioned @Alexorig website
    0.45
    evidence rules-v4
    Link in episode "Meta CMO: How Advertising Works Under the Hood": https://threads.com/@alexorig
  • references @Alexorig website
    0.38
    evidence rules-v4
    Link in episode "Meta CMO: How Advertising Works Under the Hood": https://threads.com/@alexorig

companys 1

  • hosted by a16z company
    0.40
    evidence rules-v4
    Feed author/publisher: a16z
Episode description as stored
Ads pay for the internet—and they’re about to change again. a16z General Partner Erik Torenberg, entrepreneur and author Antonio García Martínez, and Meta CMO Alex Schultz dive into growth and performance marketing, privacy myths, retail media, and the AI future of “audience-of-one” advertising—plus Instagram what-ifs, WhatsApp as a super-app, and how Meta’s feed shifted from social graphs to AI-ranked content.   Timecodes: 0:00 Introduction  0:38 Book Inspiration & Positive Perspective on Advertising 4:43 Critiques of Online Advertising & Data Privacy 7:34 The Evolution of Media Business Models 10:12 Content Moderation and Platform Shifts 11:43 Connected vs. Unconnected Content & The Rise of AI 13:34 The Future of AI, Personalization, and Advertising 28:18 Retail Media Networks & First-Party Data 38:18 Alternative Histories: Instagram, Libra, and Industry What-Ifs 46:31 The Impact of AI on Jobs and Company Structure 55:00 The Metaverse, VR, and Future Platforms Resources: Make sure to get Alex’s book here ! Follow Alex on X: https://x.com/alexschultz Follow Alex on Facebook: https://www.facebook.com/alexschultz Follow Alex on Threads: https://www.threads.com/@alexorig Follow Antonio on X: https://x.com/antoniogm   Stay Updated:  If you enjoyed this episode, be sure to like, subscribe, and share with your friends! Find a16z on X: https://x.com/a16z Find a16z on LinkedIn: https://www.linkedin.com/company/a16z Listen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYX Listen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711 Follow our host: https://x.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.     Stay Updated: Find a16z on YouTube: YouTube Find a16z on X Find a16z on LinkedIn Listen to the a16z Show on Spotify Listen to the a16z Show on Apple Podcasts Follow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.