Did MCoBeauty Just Find a Smarter Way to Dupe? Plus, Gap Fragrances Are Back
2026-07-28 · 32 min · episode 585 · 9 entities
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Episode description as stored
MCoBeauty just leveled up its dupe game, teaming with Skindinavia—the actual company behind Urban Decay’s original All Nighter setting spray—to relaunch that discontinued formula as All Dayer for $19.99, undercutting UD’s reformulated version by $15. We’re breaking down why this “Dupe 2.0” strategy (bringing back cult formulas instead of knocking off living brands) might be MCoBeauty’s smartest, most lawsuit-proof move yet, and which other discontinued formulas we’re begging someone to resurrect next. Plus, Gap is officially in the beauty business, reviving its iconic 90s scents Dream, Grass, Heaven, and Om as elevated eau de parfums alongside a new fragrance, Harmony. If you had a bottle of Gap Grass in middle school, this one’s for you.
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