Aspen's Little Dirty Secret: How Cos Bar Secretly Built a Luxury Empire
2026-09-15 · 32 min · episode 2 · 11 entities
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Feed author/publisher: Lara Schmoisman
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Link in episode "Aspen's Little Dirty Secret: How Cos Bar Secretly Built a Luxury Empire": https://thedarl.com/
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Link in episode "Aspen's Little Dirty Secret: How Cos Bar Secretly Built a Luxury Empire": https://thedarl.com/
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Feed category: Entrepreneurship
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Link in episode "Aspen's Little Dirty Secret: How Cos Bar Secretly Built a Luxury Empire": https://thedarl.com/
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Aspen's Little Dirty Secret: How Cos Bar Secretly Built a Luxury Empire
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Feed author/publisher: Lara Schmoisman
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Feed category: Business
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Episode description as stored
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In this episode of Coffee N°5, Lara Schmoisman chats with Oliver Garfield, former COO and Co-President of Cos Bar. Oliver dives into the remarkable history of Cos Bar, founded in Aspen by his mother, Lily Garfield and how it evolved into a premier luxury beauty retailer. From building scalable infrastructure and navigating early-stage growth to mastering retail education, brand positioning, and digital trends, this conversation uncovers what it takes to scale a luxury beauty brand while maintaining customer trust and capital efficiency.
• Key Topics Covered:
The founding story of Cos Bar in Aspen and its evolution into luxury beauty retail.
Lessons in scaling early-stage businesses, managing cash flow, and building operational infrastructure.
The role of retail partnerships, sales education, and staff training in driving brand success.
How beauty retail is shifting across D2C, social media, wholesale, and prestige vs. mass-market lines.
Key considerations for early-stage investing, brand positioning, and working with beauty incubators.
• About Oliver Garfield:
Oliver Garfield is an experienced retail executive and investor who served as Chief Operating Officer and Co-President of Cos Bar, the original luxury multi-brand beauty retailer founded by his mother, Lily Garfield. Growing up alongside the family business, Oliver played an instrumental role in modernizing Cos Bar’s operations, expanding its retail footprint, and building scalable processes across physical and digital channels. Today, he brings deep expertise in luxury retail strategy, capital management, and early-stage brand development.
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