The Reality of Social Commerce: Creators, AI, and What Actually Drives Sales with Bora Mutluoglu

2026-02-24 · 31 min · episode 50 · 10 entities

episode page audio

Asserted relationships

→ appeared on Coffee N° 5 with Lara Schmoisman podcast

0.68

evidence rules-v5
The Reality of Social Commerce: Creators, AI, and What Actually Drives Sales with Bora Mutluoglu
→ hosted by Lara Schmoisman person

0.55

evidence rules-v5
Feed author/publisher: Lara Schmoisman
→ discusses Society & Culture concept

0.40

evidence rules-v5
Feed category: Society & Culture
→ discusses Business company

0.40

evidence rules-v5
Feed category: Business
→ discusses Entrepreneurship website

0.40

evidence rules-v5
Feed category: Entrepreneurship

Entities found in this episode

persons 3

mentioned Bora Mutluoglu person

0.72

evidence rules-v5
The Reality of Social Commerce: Creators, AI, and What Actually Drives Sales with Bora Mutluoglu
mentioned Lara Schmoisman person

0.70

evidence rules-v5
Feed author/publisher: Lara Schmoisman
hosted by Lara Schmoisman person

0.55

evidence rules-v5
Feed author/publisher: Lara Schmoisman

concepts 2

mentioned Society & Culture concept

0.50

evidence rules-v5
Feed category: Society & Culture
discusses Society & Culture concept

0.40

evidence rules-v5
Feed category: Society & Culture

companys 2

mentioned Business company

0.50

evidence rules-v5
Feed category: Business
discusses Business company

0.40

evidence rules-v5
Feed category: Business

websites 2

mentioned Entrepreneurship website

0.50

evidence rules-v5
Feed category: Entrepreneurship
discusses Entrepreneurship website

0.40

evidence rules-v5
Feed category: Entrepreneurship

podcasts 1

appeared on Coffee N° 5 with Lara Schmoisman podcast

0.68

evidence rules-v5
The Reality of Social Commerce: Creators, AI, and What Actually Drives Sales with Bora Mutluoglu

Episode description as stored

Send us Fan Mail In this Coffee Nº5 episode, Lara Schmoisman sits down with Bora Mutluoglu, co-founder of Reacher and Y Combinator alum, to break down the reality of social commerce. Using TikTok Shop as a case study, they explore automation, affiliate strategy, creator relationships, and how AI-generated content is reshaping sustainable growth. We'll talk about: Why the “easy sales” narrative around TikTok Shop is misleading How social commerce is maturing into a performance-driven ecosystem Why automation tools don’t replace relationship building with creators The myth of follower count and what actually drives visibility today When large influencers make sense—and when they don’t For more information, visit Bora's LinkedIn and Instagram Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show