World Model · podcast knowledge graph

Demystifying PR with Jennifer Bickerton & Lauren Kahn

2026-02-10 · 49 min · episode 48 · 10 entities

Asserted relationships

  • → appeared on Coffee N° 5 with Lara Schmoisman podcast
    0.68
    evidence rules-v5
    Demystifying PR with Jennifer Bickerton & Lauren Kahn
  • → hosted by Lara Schmoisman person
    0.55
    evidence rules-v5
    Feed author/publisher: Lara Schmoisman
  • → discusses Society & Culture concept
    0.40
    evidence rules-v5
    Feed category: Society & Culture
  • → discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • → discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship

Entities found in this episode

persons 3

  • mentioned Jennifer Bickerton person
    0.72
    evidence rules-v5
    Demystifying PR with Jennifer Bickerton & Lauren Kahn
  • mentioned Lara Schmoisman person
    0.70
    evidence rules-v5
    Feed author/publisher: Lara Schmoisman
  • hosted by Lara Schmoisman person
    0.55
    evidence rules-v5
    Feed author/publisher: Lara Schmoisman

concepts 2

  • mentioned Society & Culture concept
    0.50
    evidence rules-v5
    Feed category: Society & Culture
  • discusses Society & Culture concept
    0.40
    evidence rules-v5
    Feed category: Society & Culture

companys 2

  • mentioned Business company
    0.50
    evidence rules-v5
    Feed category: Business
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business

websites 2

  • mentioned Entrepreneurship website
    0.50
    evidence rules-v5
    Feed category: Entrepreneurship
  • discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship

podcasts 1

Episode description as stored
Send us Fan Mail In this Coffee Nº5 episode, Lara Schmoisman sits down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to demystify what PR really looks like in 2026. From AI and media fragmentation to influencer economics, launches, and integrated ecosystems, this conversation breaks down how brands actually build relevance, authority, and momentum today. We'll talk about: Why PR in 2026 is an ecosystem—not a standalone function The myth of “just PR” and why siloed teams break brand momentum Influencer ROI realities: affiliates, attribution, and what actually converts Launch events: when they work, when they don’t, and why most fail PR + AI: authority, citations, and why human voice still matters For more information, visit Lauren's LinkedIn and Instagram and Jennifer's LinkedIn and Instagram Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show