Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791

2023-08-11 · 81 min · 27 entities

episode page audio

Asserted relationships

→ references twistartups.substack.com website

0.77

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://twistartups.substack.com/
→ references @Calacanis website

0.77

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://substack.com/@calacanis
→ references Rich Barton person

0.77

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://twitter.com/Rich_Barton
→ appeared on This Week in Startups podcast

0.63

evidence rules-v5
Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791
→ hosted by Jason Calacanis person

0.55

evidence rules-v5
Feed author/publisher: Jason Calacanis
→ discusses Technology company

0.40

evidence rules-v5
Feed category: Technology
→ references ThisWeekIn website

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://youtube.com/thisweekin
→ references Twist website

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://fitbod.me/twist
→ references founder.university company

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://founder.university/podcast
→ references Apply website

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://launch.co/apply
→ references The Sign of Four book

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://launch.co/four
→ references angelthebook.com website

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://angelthebook.com/
→ references Syllables Scrabble Letters And Picking Brand Names website

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names

Entities found in this episode

websites 14

mentioned twistartups.substack.com website

0.90

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://twistartups.substack.com/
mentioned @Calacanis website

0.90

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://substack.com/@calacanis
references twistartups.substack.com website

0.77

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://twistartups.substack.com/
references @Calacanis website

0.77

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://substack.com/@calacanis
mentioned ThisWeekIn website

0.45

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://youtube.com/thisweekin
mentioned Twist website

0.45

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://openphone.com/twist
mentioned Apply website

0.45

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://launch.co/apply
mentioned angelthebook.com website

0.45

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://angelthebook.com/
mentioned Syllables Scrabble Letters And Picking Brand Names website

0.45

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names
references ThisWeekIn website

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://youtube.com/thisweekin
references Twist website

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://fitbod.me/twist
references Apply website

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://launch.co/apply
references angelthebook.com website

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://angelthebook.com/
references Syllables Scrabble Letters And Picking Brand Names website

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names

persons 5

mentioned Rich Barton person

0.90

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://twitter.com/Rich_Barton
references Rich Barton person

0.77

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://twitter.com/Rich_Barton
mentioned Jason Calacanis person

0.70

evidence rules-v5
Feed author/publisher: Jason Calacanis
mentioned Zillow CEO Rich Barton person

0.66

evidence rules-v5
Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791
hosted by Jason Calacanis person

0.55

evidence rules-v5
Feed author/publisher: Jason Calacanis

companys 4

mentioned Technology company

0.50

evidence rules-v5
Feed category: Technology
mentioned founder.university company

0.45

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://founder.university/podcast
discusses Technology company

0.40

evidence rules-v5
Feed category: Technology
references founder.university company

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://founder.university/podcast

books 2

mentioned The Sign of Four book

0.45

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://launch.co/four
references The Sign of Four book

0.38

evidence rules-v5
Link in episode "Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791": https://launch.co/four

podcasts 1

appeared on This Week in Startups podcast

0.63

evidence rules-v5
Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791

concepts 1

mentioned CEO concept

0.35

evidence rules-v5
CEO

Episode description as stored

This Week in Startups is brought to you by… Crowdbotics. Great ideas can change the world, and Crowdbotics is the fastest way to turn those ideas into code. Get a free scoping session for your next big app idea at crowdbotics.com/twist OpenPhone. Create business phone numbers for you and your team that work through an app on your smartphone or desktop. TWiST listeners can get an extra 20% off any plan for your first 6 months at openphone.com/twist Fitbod. Tired of doing the same workouts at the gym? Fitbod will build you personalized workouts that help you progress with every set. Get 25% off your subscription or try out the app for FREE when you sign up now at fitbod.me/TWIST. * Today's show: Rich Barton joins Jason to give a masterclass on his thought process behind creating evocative top-tier brands like Zillow, Expedia, and Glassdoor. (22:02) Rich also discusses the lessons he learned from Bill Gates during his time at Microsoft (49:22), how tech management has evolved (57:04), and more! Rich's blog on branding: https://www.hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names * Time stamps: (0:00) Zillow CEO Rich Barton joins Jason (1:58) The creation of Zillow's Zestimate (7:03) "Tension and Importance" and empowering people in the workplace (13:24) Crowdbotics - Get a free scoping session for your next big app idea at crowdbotics.com/twist (14:53) Branding and creating iconic company names (16:53) Navigating major layoffs (22:02) Back to building top-tier brands, "What got us here, won't get us there" (27:54) OpenPhone - Get 20% off your first six months at https://openphone.com/twist (29:25) Steering the complex dynamics of startup-attorney interactions (33:22) Defying convention to create stellar products and the effects digital currency (37:54) Fitbod - Get 25% off at https://fitbod.me/twist (39:23) Innovating in the real estate industry (49:22) Lessons Rich learned from Bill Gates during his time at Microsoft (57:04) How tech management has evolved (1:01:27) How Covid-19 and remote work changed the landscape (1:07:02) The concept of "iBuying" (1:10:31) Continuous high-interest rates, "zoom towns", and the "great reshuffling" * Follow Rich: https://twitter.com/Rich_Barton * Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four Apply for Funding: https://www.launch.co/apply Buy ANGEL: https://www.angelthebook.com Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow Jason: Twitter: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast