Designing for, Marketing to, and Partnering With Gen Z

2020-10-19 · 33 min · episode 604 · 13 entities

episode page audio

Asserted relationships

→ appeared on The a16z Show podcast

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Designing for, Marketing to, and Partnering With Gen Z
→ hosted by Andreessen Horowitz person

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→ discusses Science concept

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→ discusses Technology concept

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→ discusses Business concept

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→ discusses Entrepreneurship concept

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→ hosted by a16z company

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Feed author/publisher: a16z

Entities found in this episode

concepts 8

mentioned Science concept

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Feed category: Science
mentioned Technology concept

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evidence rules-v4
Feed category: Technology
mentioned Business concept

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Feed category: Business
mentioned Entrepreneurship concept

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Feed category: Entrepreneurship
discusses Science concept

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evidence rules-v4
Feed category: Science
discusses Technology concept

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evidence rules-v4
Feed category: Technology
discusses Business concept

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evidence rules-v4
Feed category: Business
discusses Entrepreneurship concept

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evidence rules-v4
Feed category: Entrepreneurship

persons 3

mentioned Gen Z person

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Designing for, Marketing to, and Partnering With Gen Z
mentioned Andreessen Horowitz person

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evidence rules-v4
Feed author/publisher: Andreessen Horowitz
hosted by Andreessen Horowitz person

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evidence rules-v4
Feed author/publisher: Andreessen Horowitz

podcasts 1

appeared on The a16z Show podcast

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evidence rules-v4
Designing for, Marketing to, and Partnering With Gen Z

companys 1

hosted by a16z company

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evidence rules-v4
Feed author/publisher: a16z

Episode description as stored

Gen Z—those born between 1995 and 2010—now makes up 35 percent of the population and represent $143 billion dollars in spending power. This episode is all about how brands can better understand, collaborate with, and resonate with this hugely influential segment of consumers. Our guest, Tiffany Zhong , is the 24-year-old CEO of Zebra IQ , a company that helps brands interpret the wants of Gen Z consumers and helps Gen Z creators turn their content into businesses. In its recent Gen Z Trends Report , her company highlights important cultural trends and Gen Z behaviors based on a trove of proprietary research. In this conversation, Tiffany and a16z general partner Connie Chan discuss the key differences between Gen Z and millennials, the growing power of short-form video on platforms like TikTok and YouTube, our changing perception of luxury, and how Gen Z is shifting the paradigm around money, education, and work. The pair breaks down how brands can partner with Gen Z influencers in a way that’s compelling, not cringeworthy, and why when it comes to memes and the art of emoji, you’re probably doing it wrong. Stay Updated: Find a16z on YouTube: YouTube Find a16z on X Find a16z on LinkedIn Listen to the a16z Show on Spotify Listen to the a16z Show on Apple Podcasts Follow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.