World Model · podcast knowledge graph

Know Your Customer or Lose Your Brand | Emily Blumenthal & Alex Greifeld

2026-10-04 · 41 min · 15 entities

episode page audio

Asserted relationships

  • 0.62
    evidence rules-v5
    author of Handbag Designer 101
  • → hosted by Emily Blumenthal person
    0.55
    evidence rules-v5
    Feed author/publisher: Emily Blumenthal
  • → discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • → discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
  • → discusses Arts concept
    0.40
    evidence rules-v5
    Feed category: Arts
  • → discusses Design website
    0.40
    evidence rules-v5
    Feed category: Design
  • → discusses Fashion & Beauty concept
    0.40
    evidence rules-v5
    Feed category: Fashion & Beauty
  • → references betterhelp.com website
    0.38
    evidence rules-v5
    Link in episode "Know Your Customer or Lose Your Brand | Emily Blumenthal & Alex Greifeld": https://betterhelp.com/

Entities found in this episode

websites 6

  • mentioned Entrepreneurship website
    0.50
    evidence rules-v5
    Feed category: Entrepreneurship
  • mentioned Design website
    0.50
    evidence rules-v5
    Feed category: Design
  • mentioned betterhelp.com website
    0.45
    evidence rules-v5
    Link in episode "Know Your Customer or Lose Your Brand | Emily Blumenthal & Alex Greifeld": https://betterhelp.com/
  • discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
  • discusses Design website
    0.40
    evidence rules-v5
    Feed category: Design
  • references betterhelp.com website
    0.38
    evidence rules-v5
    Link in episode "Know Your Customer or Lose Your Brand | Emily Blumenthal & Alex Greifeld": https://betterhelp.com/

concepts 4

  • mentioned Arts concept
    0.50
    evidence rules-v5
    Feed category: Arts
  • mentioned Fashion & Beauty concept
    0.50
    evidence rules-v5
    Feed category: Fashion & Beauty
  • discusses Arts concept
    0.40
    evidence rules-v5
    Feed category: Arts
  • discusses Fashion & Beauty concept
    0.40
    evidence rules-v5
    Feed category: Fashion & Beauty

persons 2

  • mentioned Emily Blumenthal person
    0.70
    evidence rules-v5
    Feed author/publisher: Emily Blumenthal
  • hosted by Emily Blumenthal person
    0.55
    evidence rules-v5
    Feed author/publisher: Emily Blumenthal

companys 2

  • mentioned Business company
    0.50
    evidence rules-v5
    Feed category: Business
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business

podcasts 1

Episode description as stored
What separates brands that grow from those that stall? In this episode, growth marketing consultant Alex Greifeld shares why defining your ideal customer is the foundation of every successful fashion brand. Drawing on experience at FIT, Jones New York, Tibi, and Tapestry, Alex explains how leading brands balance creative instinct with real market data. From building a clear unique selling proposition to understanding customer acquisition costs, unit economics, and digital marketing, she offers a practical roadmap for founders looking to grow smarter. Alex also shares her approach to content creation, short-form video, and what unconventional brands like Brandy Melville can teach designers about standing out in a crowded market. Key Takeaways: • Know exactly who you're selling to — Clear customer definition drives every successful marketing decision.  • Growth starts with the numbers — CAC, unit economics, and positioning matter as much as great design.  • Content builds trust — Consistent, authentic storytelling is one of today's most powerful growth tools. 🎧 Listen now for actionable marketing strategies every handbag designer and fashion founder should know. Our Guest:  Alex Greifeld is a fashion growth marketing consultant who helps brands scale through customer strategy, digital marketing, and content. With experience spanning FIT, Jones New York, Tibi, and Tapestry, she combines merchandising expertise with performance marketing to help fashion businesses build stronger brands and sustainable growth. Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101 , and founder of The Handbag Awards . Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands. Find Handbag Designer 101 Merch , HBD101 Masterclass , one-on-one sessions , and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com .  Support the show Youtube: / Handbagdesigner101-ihda  | Instagram: / Handbagdesigner   TikTok: / Handbagdesigner  | Twitter: / Handbagdesigner    Our Sponsors: * Check out BetterHelp: https://www.betterhelp.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy