World Model · podcast knowledge graph

272. Say What Sticks: The Neuroscience of Memorable Communication

2026-03-16 · 20 min · 13 entities

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Asserted relationships

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    272. Say What Sticks: The Neuroscience of Memorable Communication
  • → discusses Business company
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    Feed category: Business
  • → discusses Education concept
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    Feed category: Education
  • → discusses Careers website
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  • → discusses Language Learning concept
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    Feed category: Language Learning
  • → hosted by Matt Abrahams, Think Fast Talk Smart company
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    Feed author/publisher: Matt Abrahams, Think Fast Talk Smart

Entities found in this episode

concepts 5

  • mentioned Education concept
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    Feed category: Education
  • mentioned Language Learning concept
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    evidence rules-v5
    Feed category: Language Learning
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    evidence rules-v5
    272. Say What Sticks: The Neuroscience of Memorable Communication
  • discusses Education concept
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    evidence rules-v5
    Feed category: Education
  • discusses Language Learning concept
    0.40
    evidence rules-v5
    Feed category: Language Learning

companys 4

websites 2

  • mentioned Careers website
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    Feed category: Careers
  • discusses Careers website
    0.40
    evidence rules-v5
    Feed category: Careers

persons 1

  • mentioned Say What Sticks person
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    272. Say What Sticks: The Neuroscience of Memorable Communication

podcasts 1

Episode description as stored
People are forgetful. Here’s how to make your messages more memorable. After any presentation, your audience will forget about 90% of what you said. That’s okay, says Carmen Simon — just make sure they remember the right 10%. Simon is a cognitive neuroscientist, speaker, author, and expert on how the brain processes and retains information. Her research reveals a humbling truth: “We forget our lives almost as quickly as we live them,” she says. But instead of fighting our forgetfulness, Simon believes we can work with it — by getting intentional about what we want people to remember. “So many people aspire at attention and memory, but very few really know what they want to be memorable for,” she says. “Ask the question: what is my 10% message?” In this episode of Think Fast, Talk Smart , Simon and host Matt Abrahams discuss how to distill your communication for maximum memorability. Whether you're pitching an idea or presenting to a team, Simon’s practical techniques will help you ensure your 10% message is the one your audience takes away. Episode Reference Links: Carmen Simon Carmen’s Book: Impossible to Ignore Ep.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions   Connect: Premium Signup >>>> Think Fast Talk Smart Premium Email Questions & Feedback >>> hello@fastersmarter.io Episode Transcripts >>> Think Fast Talk Smart Website Newsletter Signup + English Language Learning >>> FasterSmarter.io Think Fast Talk Smart >>> LinkedIn , Instagram , YouTube Matt Abrahams >>> LinkedIn Chapters: (00:00) - Introduction (00:54) - Attention vs. Memory (03:30) - Novelty & Surprise (04:51) - Why Attention Isn’t Enough (06:19) - The Power of Priming (07:52) - Priming in Business Communication (08:36) - Why Audiences Forget (11:47) - Smart Repetition (13:23) - The Final Three Questions (18:50) - Conclusion ******** Thank you to our sponsors.   These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.