World Model · podcast knowledge graph

Andrew Rosen Built Theory and Backed SKIMS – Here’s What He’d Tell Every Founder

2026-09-15 · 68 min · 12 entities

episode page audio

Asserted relationships

  • → hosted by Emma Grede person
    0.55
    evidence rules-v5
    Feed author/publisher: Emma Grede | Audacy
  • → discusses Society & Culture concept
    0.40
    evidence rules-v5
    Feed category: Society & Culture
  • → discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • → discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
  • → hosted by E13 Media company
    0.40
    evidence rules-v5
    Feed author/publisher: E13 Media

Entities found in this episode

companys 5

  • mentioned E13 Media company
    0.70
    evidence rules-v5
    Feed author/publisher: E13 Media
  • mentioned Business company
    0.50
    evidence rules-v5
    Feed category: Business
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • hosted by E13 Media company
    0.40
    evidence rules-v5
    Feed author/publisher: E13 Media
  • mentioned SKIMS company
    0.35
    evidence rules-v5
    SKIMS

concepts 3

persons 2

  • mentioned Emma Grede person
    0.70
    evidence rules-v5
    Feed author/publisher: Emma Grede | Audacy
  • hosted by Emma Grede person
    0.55
    evidence rules-v5
    Feed author/publisher: Emma Grede | Audacy

websites 2

  • mentioned Entrepreneurship website
    0.50
    evidence rules-v5
    Feed category: Entrepreneurship
  • discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
Episode description as stored
Andrew Rosen has spent nearly five decades building, investing in, and shaping some of the most influential brands in American fashion. As the co-founder of Theory and an early investor in brands like TWP, rag and bone, Veronica Beard, Alice + Olivia, Good American and SKIMS, he’s also one of Emma's closest mentors. His advice comes from doing the work — and learning what happens when things don't go to plan. In this conversation, Andrew shares the lessons he took from his father, the setbacks that shaped how he built Theory, and the advice he gave Emma when she was becoming a brand owner. They explore how to trust your instincts, choose the right investors, and build a profitable business with staying power. They get into: Taking over as CEO of the family business in his twenties Losing control of the company — and what he did next Getting fired, and why he never saw it as failure The experience he brought to starting Theory at 40 Why profitability has to be part of the plan from the start What founders should actually look for in an investor The lessons he took from his father that still shape how he does business