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a16z Podcast: Who's Down with CPG, DTC? (And Micro-Brands Too?)

2019-02-16 · 48 min · episode 436 · 14 entities

episode page audio

Asserted relationships

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    Feed author/publisher: Andreessen Horowitz
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Entities found in this episode

concepts 9

  • mentioned Science concept
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    evidence rules-v4
    Feed category: Science
  • mentioned Business concept
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    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
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    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    a16z Podcast: Who's Down with CPG, DTC? (And Micro-Brands Too?)
  • discusses Science concept
    0.40
    evidence rules-v4
    Feed category: Science
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • mentioned DTC concept
    0.35
    evidence rules-v4
    DTC
  • mentioned CPG concept
    0.35
    evidence rules-v4
    CPG

companys 3

  • mentioned Technology company
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    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • hosted by a16z company
    0.40
    evidence rules-v4
    Feed author/publisher: a16z

persons 2

  • mentioned Andreessen Horowitz person
    0.70
    evidence rules-v4
    Feed author/publisher: Andreessen Horowitz
  • hosted by Andreessen Horowitz person
    0.55
    evidence rules-v4
    Feed author/publisher: Andreessen Horowitz
Episode description as stored
with Ryan Caldbeck (@ryan_caldbeck), Jeff Jordan (@jeff_jordan), and Sonal Chokshi (@smc90) It's clear that all kinds of commerce companies and consumer products have been disrupted -- or enabled -- by tech. Yet for certain categories, like consumer packaged goods (CPG), it seems like tech hasn't changed things very much. How is the rise of so-called "micro-brands" (or emerging brands) playing out here? And, how is it possible that "real" -- different -- innovation isn't really happening in the CPG industry, despite the tremendous legacy of brand, talent, and more in the space? How are CPG companies tackling grocery, which represents the perfect end-capsule and case study of challenges -- and opportunities -- in going from offline to online, from online to offline, and more? As for grocery itself, stores themselves (in the U.S. at least) haven't changed very much due to tech, either... is it a last-mile delivery thing; could we also possibly move to distribution-only centers in the future? Finally, while the holy grail of performance marketing and personalization remains elusive for the industry -- let’s face it, most brands are still guessing in the dark (and forget trying to customize offerings!) -- even going direct-to-consumer (DTC) hasn't been shining as much of a light here as one might expect. Or so argue the guests in this episode of the a16z Podcast, featuring Ryan Caldbeck of CircleUp, along with a16z general general partner Jeff Jordan, in conversation with Sonal Chokshi. Cuz this episode is all about CPG, DTC; micro-brands, yah you know, all kinds of commerce. Stay Updated: Find a16z on YouTube: YouTube Find a16z on X Find a16z on LinkedIn Listen to the a16z Show on Spotify Listen to the a16z Show on Apple Podcasts Follow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.