World Model · podcast knowledge graph

a16z Podcast: Finding Go-to-Market Fit in the Enterprise

2019-01-30 · 38 min · episode 430 · 16 entities

episode page audio

Asserted relationships

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    evidence rules-v4
    author of the book Survival to Thrival and founding CEO of MobileIron
  • → hosted by Andreessen Horowitz person
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    evidence rules-v4
    Feed author/publisher: Andreessen Horowitz
  • → works at MobileIron company
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    evidence rules-v4
    CEO of MobileIron
  • → discusses Science concept
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    evidence rules-v4
    Feed category: Science
  • → discusses Technology concept
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    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
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    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
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    Feed category: Entrepreneurship
  • → hosted by a16z company
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    evidence rules-v4
    Feed author/publisher: a16z

Entities found in this episode

concepts 9

  • mentioned Science concept
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    evidence rules-v4
    Feed category: Science
  • mentioned Technology concept
    0.50
    evidence rules-v4
    Feed category: Technology
  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    a16z Podcast: Finding Go-to-Market Fit in the Enterprise
  • discusses Science concept
    0.40
    evidence rules-v4
    Feed category: Science
  • discusses Technology concept
    0.40
    evidence rules-v4
    Feed category: Technology
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

companys 3

  • mentioned MobileIron company
    0.62
    evidence rules-v4
    CEO of MobileIron
  • works at MobileIron company
    0.50
    evidence rules-v4
    CEO of MobileIron
  • hosted by a16z company
    0.40
    evidence rules-v4
    Feed author/publisher: a16z

books 2

persons 2

  • mentioned Andreessen Horowitz person
    0.70
    evidence rules-v4
    Feed author/publisher: Andreessen Horowitz
  • hosted by Andreessen Horowitz person
    0.55
    evidence rules-v4
    Feed author/publisher: Andreessen Horowitz
Episode description as stored
with Peter Levine, Bob Tinker, and Hanne Tidnam (@omnivorousread) For consumer companies, often when the holy grail of product-market fit is achieved, the company takes off: magic happens, growth unlocks. Enterprise B2B companies face a different challenge. Sometimes, despite achieving product-market fit (and knowing when you've achieved it) and winning your first cohorts of renewing customers -- growth remains a challenge. Industry analyst maps are riddled with the logos of enterprise B2B companies who built outstanding products, won outstanding initial sets of customers... and then ultimately failed to scale. In this episode of the a16z Podcast, Bob Tinker, author of the book Survival to Thrival and founding CEO of MobileIron, and a16z general partner Peter Levine, talk with Hanne Tidnam all about how to find the right go-to-market fit for the enterprise startup. How do founders avoid that moment of reckoning after product-market fit, but before growth? When should an enterprise startup accelerate sales investments?  -- the "Goldilocks problem" (not too early, not too late!) -- and pick the right sales team and go-to-market model for their product and their customers? And if you're stuck in that moment where growth stalls, what are the right tools to get out of it? What are the important metrics to know both where you are, and when you're out of the woods? Stay Updated: Find a16z on YouTube: YouTube Find a16z on X Find a16z on LinkedIn Listen to the a16z Show on Spotify Listen to the a16z Show on Apple Podcasts Follow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.