Max Siegelman Breaks Down Knicks Collab, origin of Siegelman Stable brand, Virgil Abloh influence, & new Ford line

2026-06-29 · 28 min · episode 39 · 7 entities

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Entities found in this episode

companys 4

mentioned iHeartPodcasts company

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Feed author/publisher: iHeartPodcasts
mentioned iHeartPodcasts and The Volume company

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Feed author/publisher: iHeartPodcasts and The Volume
hosted by iHeartPodcasts company

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evidence rules-v5
Feed author/publisher: iHeartPodcasts
hosted by iHeartPodcasts and The Volume company

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evidence rules-v5
Feed author/publisher: iHeartPodcasts and The Volume

concepts 3

mentioned Society & Culture concept

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evidence rules-v5
Feed category: Society & Culture
discusses Society & Culture concept

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evidence rules-v5
Feed category: Society & Culture
discusses Music concept

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evidence rules-v5
Feed category: Music

Episode description as stored

This week Tony Yayo sits down with Max Siegelman to talk about the rise of Siegelman Stable, turning his father’s racing stable logo into a luxury fashion brand, and building major collaborations with the New York Knicks, Yankees, Rangers, Mets, Ford, Indy 500, and the US Open. Max breaks down how athletes and celebrities like Jalen Brunson, Carmelo Anthony, Steph Curry, Aaron Judge, Kendall Jenner, and Justin Bieber helped bring attention to the brand, while also sharing the family story, Virgil Abloh’s influence, the equine therapy giveback, and why Siegelman Stable is more than merch. See omnystudio.com/listener for privacy information.