94. How to write a business plan and manage cash flow in year one | Emma Jones

2026-08-31 · 28 min · 9 entities

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94. How to write a business plan and manage cash flow in year one | Emma Jones

Episode description as stored

You can start a business for under £100, but building one that lasts requires navigating a minefield of practical, legal, and financial decisions. In this episode of All About Business, James sits down with Emma Jones to break down the mechanics of turning an idea into a fully operational company. Emma walks through the real-world choices every founder faces. From writing a lightweight five-page business plan to deciding whether to trade as a sole trader or a limited company. Emma shares why cash flow, not profit, is the ultimate reality test for a startup, how to protect your brand name without spending thousands, and why bootstrapping for as long as possible gives you complete commercial clarity. This short episode delivers a practical blueprint for managing your admin efficiently, choosing the right insurance, and ensuring your business stays cash-solvent from day one. Timestamps (Audio) 05:13 Sole Trader vs Limited 07:50 Registering and Accountants 10:08 Outsource and Hire Smart 13:35 Protect Your IP 17:13 Bootstrapping on a Budget 19:02 Funding Options 20:45 Costs, Cash and Getting Paid Links Follow James Reed on LinkedIn Follow Emma Jones on LinkedIn Find out more about Enterprise Nation and the support they offer here Find out more about the Small Business Commissioner here Submit your application to Reed’s Entrepreneurs Fund for a chance to a £20,000 grant HERE All About Business is brought to you by Reed Global. Learn more HERE This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk