Health-Ade Kombucha: Daina Trout (2020)
2023-01-09 · 58 min · episode 480 · 5 entities
Asserted relationships
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0.55
evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
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0.40
evidence rules-v4
Feed category: Business
Entities found in this episode
concepts 3
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0.50
evidence rules-v4
Feed category: Business
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0.42
evidence rules-v4
Health-Ade Kombucha: Daina Trout (2020)
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0.40
evidence rules-v4
Feed category: Business
persons 2
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0.70
evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
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0.55
evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
Episode description as stored
In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-founders quit their jobs to pursue Health-Ade full time. In just seven years, Health-Ade brewed 120,000 bottles of Kombucha every day, and did close to $200 million in retail sales.
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