ICYMI... HIBT Lab! Blogilates: Cassey Ho
2022-10-13 · 34 min · episode 455 · 7 entities
Asserted relationships
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0.55
evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
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0.40
evidence rules-v4
Feed category: Business
Entities found in this episode
concepts 5
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0.50
evidence rules-v4
Feed category: Business
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0.42
evidence rules-v4
ICYMI... HIBT Lab! Blogilates: Cassey Ho
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0.40
evidence rules-v4
Feed category: Business
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0.35
evidence rules-v4
HIBT
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evidence rules-v4
ICYMI
persons 2
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0.70
evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
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0.55
evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
Episode description as stored
Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more.
This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.
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