The 99-Pack Of Beer That Broke The Internet With T. Christian Helms

2026-06-22 · 30 min · episode 129 · 17 entities

episode page audio

Asserted relationships

→ hosted by Zander Sprague person

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Feed author/publisher: Zander Sprague
→ founded Austin-based company

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founder of Austin-based
→ works at Austin-based company

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founder of Austin-based
→ discusses Business company

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Feed category: Business
→ discusses Education concept

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Feed category: Education
→ discusses Self-Improvement concept

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Feed category: Self-Improvement
→ discusses Management website

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Feed category: Management
→ discusses Careers website

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Feed category: Careers
→ references epicchoicemedia.com website

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evidence rules-v5
Link in episode "The 99-Pack Of Beer That Broke The Internet With T. Christian Helms": https://epicchoicemedia.com/

Entities found in this episode

websites 6

mentioned Management website

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evidence rules-v5
Feed category: Management
mentioned Careers website

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evidence rules-v5
Feed category: Careers
mentioned epicchoicemedia.com website

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evidence rules-v5
Link in episode "The 99-Pack Of Beer That Broke The Internet With T. Christian Helms": https://epicchoicemedia.com/
discusses Management website

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evidence rules-v5
Feed category: Management
discusses Careers website

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evidence rules-v5
Feed category: Careers
references epicchoicemedia.com website

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evidence rules-v5
Link in episode "The 99-Pack Of Beer That Broke The Internet With T. Christian Helms": https://epicchoicemedia.com/

companys 5

mentioned Austin-based company

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evidence rules-v5
founder of Austin-based
founded Austin-based company

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evidence rules-v5
founder of Austin-based
mentioned Business company

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evidence rules-v5
Feed category: Business
works at Austin-based company

0.50

evidence rules-v5
founder of Austin-based
discusses Business company

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evidence rules-v5
Feed category: Business

concepts 4

mentioned Education concept

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evidence rules-v5
Feed category: Education
mentioned Self-Improvement concept

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evidence rules-v5
Feed category: Self-Improvement
discusses Education concept

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evidence rules-v5
Feed category: Education
discusses Self-Improvement concept

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evidence rules-v5
Feed category: Self-Improvement

persons 2

mentioned Zander Sprague person

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evidence rules-v5
Feed author/publisher: Zander Sprague
hosted by Zander Sprague person

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evidence rules-v5
Feed author/publisher: Zander Sprague

Episode description as stored

In this creative and insightful episode of Epic Begins With 1 Step Forward, Zander Sprague sits down with T. Christian Helms , founder of Austin-based creative agency Helms Workshop , to explore the intersection of branding, curiosity, and innovation. Christian shares his winding path from journalism student to award-winning creative director, revealing how some of the best ideas emerge when you stop forcing them and allow curiosity to lead the way. Together, they discuss the psychology of branding, why people buy based on emotion rather than logic, and the importance of embracing mistakes as part of the creative process. Christian also shares the story behind the legendary 99-pack of beer that generated international media attention. This episode is packed with wisdom for entrepreneurs, creatives, and anyone looking to bring bold ideas to life. EpicBegins.com Free E-book – https://dl.bookfunnel.com/afk096okro Apply to be a Guest on My TV show – https://www.epicchoicemedia.com #EPICBeginswith1StepForward, #ZanderSprague, #Branding, #99PackBeer, #CreativeStrategy