HIBT Lab! UNLESS Collective: Eric Liedtke

2022-05-16 · 28 min · episode 410 · 7 entities

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→ hosted by Guy Raz | Wondery person

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Feed author/publisher: Guy Raz | Wondery
→ discusses Business concept

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Feed category: Business

Entities found in this episode

concepts 5

mentioned Business concept

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Feed category: Business
mentioned Eric Liedtke concept

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HIBT Lab! UNLESS Collective: Eric Liedtke
discusses Business concept

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Feed category: Business
mentioned HIBT concept

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HIBT
mentioned UNLESS concept

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UNLESS

persons 2

mentioned Guy Raz | Wondery person

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Feed author/publisher: Guy Raz | Wondery
hosted by Guy Raz | Wondery person

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evidence rules-v4
Feed author/publisher: Guy Raz | Wondery

Episode description as stored

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024. This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .