HIBT Lab! Blogilates: Cassey Ho

2022-05-05 · 34 min · episode 407 · 6 entities

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→ hosted by Guy Raz | Wondery person

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Feed author/publisher: Guy Raz | Wondery
→ discusses Business concept

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Feed category: Business

Entities found in this episode

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mentioned Business concept

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Feed category: Business
mentioned Cassey Ho concept

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HIBT Lab! Blogilates: Cassey Ho
discusses Business concept

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Feed category: Business
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HIBT

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mentioned Guy Raz | Wondery person

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Feed author/publisher: Guy Raz | Wondery
hosted by Guy Raz | Wondery person

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evidence rules-v4
Feed author/publisher: Guy Raz | Wondery

Episode description as stored

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program and more. This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .